Brand Direction & Strategy
Azalea Fresh Market
25 Peachtree St. SE, Atlanta, Georgia
Operated in partnership with Savi Provisions
[website]
[instagram]
Azalea Market is a traditional urban grocer and fresh market concept operated by Savi Provisions – created and built to intentionally serve the needs of downtown Atlanta workers and residents in response to the evolving nature of the neighborhood’s demographics and community functions.
Food drives community. Despite increasing commodification, food access remains limited in rural markets – but cities also face a discrepancy in available options for healthy, diverse food options, particularly in city centers and downtown areas that have historically catered to workers, tourists, and fast-food establishments in lieu of brick-and-mortar markets and groceries with an array of prepared food and fresh produce.
In partnership with Cohere, this proposal outlines the scope of work necessary to finalize the client’s brand direction and strategy, with key objectives outlined below.
Mood board support
Wayfinding & merchandising
Graphic design
Social media strategy
Mac Warren
web
mac-warren.com
mac@mac-warren.com