Questions & Goals
What are we trying to achieve?
As a full-service designer, brand director, and hospitality support agent, I’m here to dream and ideate – and then make those dreams feasible and functional for your operation. I’ve included example questions below to help understand what we would like to achieve with this project.
What is Azalea Fresh Market’s unique selling proposition?
What attracts customers to your property?
What does Savi Provisions already do well?
How would you differentiate the new brand from your existing brand?
What services do you offer as a market and grocer?
Who are your competitors?
What makes your markets profitable?
What resources, existing marketing assets, and platforms do you have access to?
What are your performance metrics?
How much do you want to spend on different facets of marketing (photography & videography, SEO, paid social, paid search, etc.)?